STRUCTURAL ELEMENTS OF PR-PROCESS IN EDUCATIONAL SERVICES

Nataliia Sanakoyeva, Viktoriia Kushnir

Анотація


In this article the features of structural elements of PR-process in education services sphere are investigated. The notion of educational market is described.  Specific attention has been paid to the basic stages of PR-campaigns planning for educational institution in accordance with the scientific concepts. Problems in the planning of PR-activity for universities are indicated. This scientific work is one of the few researches with the complex nature on the given topic, so, the prospects for future researches have been outlined. In addition, our research is practically significant for educational institutions and PR-specialists of educational sphere.

 


Ключові слова


educational services; education market; PR-process; planning; PR-campaign; target audience

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Посилання


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Цей твір ліцензовано за ліцензією Creative Commons Із Зазначенням Авторства 4.0 Міжнародна.