STRUCTURAL ELEMENTS OF PR-PROCESS IN EDUCATIONAL SERVICES

Authors

  • Nataliia Sanakoyeva Запорізький національний університет, кафедра реклами та зв'язків із громадськістю
  • Viktoriia Kushnir

DOI:

https://doi.org/10.28925/2311-259x.2018.(1).1.1730

Keywords:

educational services, education market, PR-process, planning, PR-campaign, target audience

Abstract

In this article the features of structural elements of PR-process in education services sphere are investigated. The notion of educational market is described.  Specific attention has been paid to the basic stages of PR-campaigns planning for educational institution in accordance with the scientific concepts. Problems in the planning of PR-activity for universities are indicated. This scientific work is one of the few researches with the complex nature on the given topic, so, the prospects for future researches have been outlined. In addition, our research is practically significant for educational institutions and PR-specialists of educational sphere.

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Author Biographies

Nataliia Sanakoyeva, Запорізький національний університет, кафедра реклами та зв'язків із громадськістю

кандидат філологічних наук, доцент

Viktoriia Kushnir

студентка магістратури

References

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Additional Files

Published

29.06.2015

How to Cite

Sanakoyeva, N., & Kushnir, V. (2015). STRUCTURAL ELEMENTS OF PR-PROCESS IN EDUCATIONAL SERVICES. Synopsis: Text, Context, Media, (2(10). https://doi.org/10.28925/2311-259x.2018.(1).1.1730

Issue

No. 2(10) (2015)

Section

Media and virtual reality

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