КОНЦЕПТУАЛІЗАЦІЯ УКРАЇНСЬКОЇ ІСТОРІЇ В ПОЛІМОДАЛЬНОМУ ДИСКУРСІ НОВИХ МЕДІА

Tetiana Kalchenko

Анотація


The paper deals with the precedent units which are concerned to different periods of Ukrainian history and their verbalization through the internet discourse. The purpose of the article is to analyze the peculiarities of reflection of precedent phenomena as well as their functionality in the new media discourse. Concrete illustration for this objective was the publication of Ukrainian website “Platforma” styled to Facebook page and devoted to the key facts of national history.

Textual analysis proves that actualization of precedent phenomena in the discourse of new media is carried out through the stylization to another type of precedent units – internet memes with their combining of linguistic and extra linguistic realities and orientation on vast audience. The precedent phenomena are connected with Ukrainian history and reflect the national pathos but at the same time these units join the lexemes which mention the realities of routine daily-life. Another way to actualize the key facts of national history is to create the joke and to bring their together with popular internet memes, first of all phrases. The text of the article contains big amount of transliterated and English phrases which are often used in the internet discourse.

It is important to mention the main functions of the precedent units. Analyzed publication proves the rich functionality of these units. These are axiological, playing, characterizing functions, functions of password and reflection of national identity.

The proposed article is an evidence of topicality of internet discourse investigation which is really important for research of national identity.


Ключові слова


precedent phenomenon; memes; discourse; polymodality; new media

Повний текст:

PDF

Посилання


Horodenko L. Novi media: zhurnalistyka chy komunikatsiia? / L. Horodenko // Current issues of mass communication. – 2013. – No. 14. – Pp. 65-69. – Mode of access: http://nbuv.gov.ua/UJRN/apmk_2013_14_15. – (In Ukrainian).

Goroshko E. I., Zemljakova E. A. Virtual’noe zhanrovedenie: stanovlenie teoreticheskoj paradigmy / E. I. Goroshko, E. A. Zemljakova // Uchenye zapiski Tavricheskogo nacional’nogo universiteta im. V. I. Vernadskogo. – Series: Filologija. Social’nye kommunikacii. – Vol. 24(63). – No. 1. – Part 1.– 2011. – Pp. 225 – 237. – (In Russian).

Zaharenko I. V. Kognitivnaja baza i precedentnye fenomeny v sisteme drugih edinic i v kommunikacii / Zaharenko I. V., Krasnyh V. V., Gudkov D. B., Bagaeva D. B. // Vestnik MGU. – Vol.9 : Filologija. – 1997. – No. 3. – Pp. 62–75. – (In Russian).

Kanashina S. Mem kak edinica peredachi kul’turnoj informacii jazykovymi i nejazykovymi sredstvami / S. Kanashina // Vestnik Moskovskogo gosudarstvennogo lingvisticheskogo universiteta. – No. 20. – M., 3013. – pp. 243 – 249. – (In Russian).

Karaulov Ju. N. Russkij jazyk i jazykovaja lichnost’ / Ju. N. Karaulov ; otv. red. D. N. Shmelev. – M. : «Nauka», 1987. – 262 p. – (In Russian).

Kyslova O. M., Berdnik K. O. Novi media yak komunikatyvni tekhnolohii XXI stolittia: naslidky merezhevizatsii ta intelektualizatsii komunikatsii / Kyslova O. M., Berdnik K. O. // Sotsialni tekhnolohii: zarady choho? Yakym chynom? Z yakym rezultatom? : monohrafiia / Kolektyv avtoriv, nauk. red. V. I. Podshyvalkina. — Odesa: Odeskyi natsionalnyi universytet imeni I. I. Mechnikova, 2015. — pp. 277–288. – (In Ukrainian).

Kompantseva L. Komunikatyvnyi portret audytorii merezhevykh spilnot: psykholinhvistychnyi vymir / L. Kompantseva. // Skhidnoievropeiskyi zhurnal psykholinhvistyky. – No. 1. – 2014. – pp. 107–113. – (In Ukrainian).

Medved’ M. N. Osobennosti Internet-vokabuljara v kommunikativnom prostranstve Internet-diskursa / M. N. Medved’ // Visnyk Kharkivskoho natsionalnoho universytetu imeni V. N. Karazina. – Vol. 954. – Series «Romano-hermanska filolohiia. Metodyka vykladannia inozemnykh mov». – No. 66. – Kh., 2011. – pp. 49–53. – (In Russian).

Tryfonov R. A. Slovo VKontakti zi slovom (deiaki zahalni zauvahy shchodo linhvistyky sotsialnykh merezh) / R. A. Tryfonov // Nezghasymyi SLOVOSVIT: Zbirnyk naukovykh prats na poshanu profesora Volodymyra Semenovycha Kalashnyka / Ukl. M. Filon, T. Larina. – Kh. : Kharkivskyi natsionalnyi universytet imeni V.N. Karazina, 2011. – pp. 559–568 – (In Ukrainian).

Chemerkin S. H. Stylistyka hipertekstu / S. H. Chemerkin // Movoznavstvo. – 2009. – No. 5. – Pp. 79–87. – (In Ukrainian).

Ukraina u Facebook. [Electronic resource]. – Mode of access: http://facebook.platfor.ma/. – Title from the screen. – (In Ukrainian).

McQuail D. Mass Communication Theory [Electronic resource]. / D. McQuail. – Mode of access: http://www.bou.ac.ir/Portal/file/?171392/Mass.Communication.Theory.6th.Edition-(McQuails)-.pdf. – Last access: 2017. – Title from the screen. – (In English).


Посилання

  • Поки немає зовнішніх посилань.


Ліцензія Creative Commons
Цей твір ліцензовано за ліцензією Creative Commons Із Зазначенням Авторства 4.0 Міжнародна.