GLOBALIZATION DIMENSIONS OF MEDIA RESEARCH IN JAMES LULL’S THEORY

Authors

  • Tetiana Meyzerska Київський національний лінгвістичний університет, кафедра теорії та історії світової літератури

DOI:

https://doi.org/10.28925/2311-259x.2018.(1)17

Keywords:

mass-media space, globalization influences, structuring, fragmentation

Abstract

The article focuses on the main issues and perspectives of media space’s globalization addressed in the research works by James Lull. Modern theoretical studies on the influences of globalization on media functioning suggest two main perspectives, namely pessimistic and optimistic, the latter being favoured by James Lull. The author highlights the phenomenon of mass-media fragmentation which enables individual consumer to access any information. Another phenomenon considered is that of multiculturalism, based on producing the so called pop-culture as opposed to the main ideological and cultural trends. Special attention has been given to the main theoretical vectors of contemporary mass-media’s functioning suggested by James Lull, as well as psychological and cultural aspects of globalization processes, especially those of deep personal cultural and national self-affirmation.

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Author Biography

Tetiana Meyzerska, Київський національний лінгвістичний університет, кафедра теорії та історії світової літератури

доктор філологічних наук, професор

References

Lall Dzheims. Mas-media, komunikatsiia, kultura: hlobalnyi pidkhid / Dzheims Lall / Per. z anhl. – K.: K.I.S., – 2002. – 264 s.

Maklyuen M. Galaktika Gutenberga: Stanovleniye cheloveka pechatayushchego / M. Maklyuen. – M.: Fond «Mir», 2005. – 496 s.

Mei K. Informatsiine suspilstvo. Skeptychnyi pohliad / K. Mei / Per. z anhl. – K.: K.I.S. – 2002. – 220 s.

Rius Zh. Postup suchasnykh idei. / Zh. Rius / Per. z frants. – K.: Osnovy, 1998. – 669 s.

Fridman Dzhordzh. Sleduyushchiye 100 let: Prognoz sobyty XXI veka / Dzhordzh Fridman. – M.: Eksmo, 2010. – 336 s.

Shiller G. Manipulyatory soznaniye / G. Shiller / Per. z angl. – M.: Mysl, 1980. – 306 s.

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Published

07.04.2015

How to Cite

Meyzerska, T. (2015). GLOBALIZATION DIMENSIONS OF MEDIA RESEARCH IN JAMES LULL’S THEORY. Synopsis: Text, Context, Media, (1 (9). https://doi.org/10.28925/2311-259x.2018.(1)17

Issue

No. 1 (9) (2015)

Section

Media and virtual reality

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