COMMUNICATIVE STRATEGIES OF THE MODERN LITERARY MAGAZINE: THE INTERMEDIAL ASPECT

Authors

  • Halyna Bitkivska

DOI:

https://doi.org/10.28925/2311-259x.2018.1.17

Keywords:

communication strategies, literary magazine, magazine concept, value system, intermedial component

Abstract

The subject of the article is the types of communication strategies of contemporary literary magazine (on the examples of the "Kievan Rus" and "SHO" issues). The author reveals the relationship between conceptual provisions of printed matter customized to build different forms of communication with the reader and interpretation of values of contemporary socio-cultural community. The article determines the role of intermedial component in formation of values system, which is represented by contemporary literary magazine including expansion of informativeness, aesthetic and emotional impact of verbal texts due to interactions with other texts, both verbal and visual, development of various forms of communication with the reader.

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References

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Published

15.11.2015

How to Cite

Bitkivska, H. (2015). COMMUNICATIVE STRATEGIES OF THE MODERN LITERARY MAGAZINE: THE INTERMEDIAL ASPECT. Synopsis: Text, Context, Media, (3(11). https://doi.org/10.28925/2311-259x.2018.1.17

Issue

No. 3(11) (2015)

Section

Theoretical horizons of Literary Studies

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